9:00AM-11:00AM | #ChinaHour
Exclusive content showcase and panel sessions looking at China's creative revolution where innovation meets branding to fuel the next wave of growth.
3:00PM (15:00) | Building Trust in the Ad-Supported Internet
Double Verify, Twitter and global brand executives address the pressing challenges marketers face today to connect with their audience in an authentic and brand safe environment. Moderated by Laura Desmond, Eagle Vista Partners.
- Bruce Falck, Twitter
- Wayne Gattinella, Double Verify
- Jill Hamilton, American Express
- Bob Rupczynski, McDonald’s
5:00PM (17:00) | Brand Purpose in 2018
Creative and marketing leaders discuss why brand purpose matters, and how to master the elusive balance between taking a stand while not choosing a side. Moderated by Stacy Minero, Head of Brand Strategy & Fuel, Twitter. This event will be broadcast live on @TwitterMktg.
- Meredith Levien, New York Times
- Alex Bodman, Spotify
5:00PM-7:00PM (17:00-19:00) | Happy Hour
3:00PM (15:00) | Winning Attention in a Multi-Platform Content World
Preeminent leaders in the media and advertising industries share strategies for multi-platform consumer engagement. Moderated by Kay Madati, Global VP & Head of Content Partnerships, Twitter. This event will be broadcast live on @TwitterMktg.
- Niels Schuurmans, Viacom
- Armando Turco, Vox Creative
- Jess Greenwood, R/GA
- Krishan Bhatia, NBC Universal
- Dan Salzman, HP Inc.